So, you want to open a bar or restaurant. Are you mad?
Approximately 43% of restaurants and bars close down within the first two years!
Ok, so you're still reading. Well, if you're really going to do it,
you might as well give yourself a fighting chance.
Here are the ingredients that we provide to our clients, that, more often than not,
have helped contribute to their (highly lucrative) successes:
A strong concept.
We can help you develop from scratch or refine your food and beverage idea.
An appropriate name.
No don't use the name of your pet dog! A good name should have a depth of message that reflects your offering, provides a worthy talking point for public relations campaigns, is memorable and ideally easy to pronounce. Not as easy as you might think. No doubt you've tried!
The creation of an identity that reflects the personality and attitude of your outlet.
Menu development & design.
From working with your chef to refine your dishes, to hosting structured food tastings, to the design of the actual physical menu.
Business cards & corporate stationery design.
Your business card is your number one marketing tool. Don't underestimate its impact!
Packaging & point of sale design.
From simple carrier bags through to custom engineered product packaging.
Signage design & engineering.
Both external and internal graphics to help customers locate and navigate your outlet.
Staff uniform design.
Visuals and practical considerations of how your staff should dress.
Marketing & advertising.
Everything you'll need to attract customers to your venue.
Copywriting, design visuals and navigation suggestions for how your website should look, for a third party programmer to execute.
Actually we don't do this, but we can recommend some talented people that we have worked with. This element is integral to your potential success, so don't hire any old interior designer, select one that is a restaurant/bar specialist. You won't regret it.